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Google announces several developments Search engine Google has made several new developments over the past few days. Change happens at breakneck speed in the internet world and Google's recent updates are the latest in a long line that include its introduction of universal search last week. Firstly, it has introduced a new security blog, aimed at educating users on trends and findings relating to the hot topic of online security. The inaugural post relates to malware, which it describes as surreptitious software capable of stealing sensitive information from your computer. Noting that such software is increasingly spreading, it highlights those countries with high levels of malware distribution servers. Secondly, Google will now stop taking internet advertisements from companies that offer essay writing services that help university students cheat. Such firms have been banned from the AdWords platform, which places textual ads next to search results when a Google search is performed. Companies such as EssayWriter and EssayAgency claim to offer a valuable revision service for students but the move is being as a stand against plagiarism by Google. Meanwhile, in a sign that video advertising is likely to take off soon, video search engine Blinkx has floated on London's alternative investment market. The company is valued at £170 million. To boost your website's rankings in Google, use link building.

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