The ClickZ Network Arms Interactive Marketers and Executives with Latest Techniques & Trends in 2007 Conference Series

Matthew McGowan
Incisive Media
matthew.mcgowan@incisivemedia.com
www.clickzevents.com

Web metrics, e-mail marketing, advertising in social media, and online video advertising sessions will be held in New York and San Francisco
ClickZ Specifics: Analytics
ClickZ Specifics: E-mail Marketing
ClickZ Specifics: Advertising in Social Media
ClickZ Specifics: Online Video Advertising

NEW YORK--(BUSINESS WIRE)--The ClickZ Network (www.ClickZ.com), the largest resource for interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, today announced its ClickZ Events roster of conferences on both U.S. coasts. High caliber speakers and informative sessions are designed to attract and create savvy interactive marketers and advertisers.

Topics in the limelight for the upcoming year include web metrics, e-mail marketing, advertising in social media and online video advertising. The ClickZ series is designed to educate attendees and, in essence, help them do their jobs more effectively through exclusive insights and in-depth coverage of topics.

ClickZ Specifics: Web Metrics

Hilton New York, May 2, 2007

Marriott San Francisco, October 26, 2007

Online, almost everything can be measured: uniques, clicks, engagement, buzz, opens, conversions, demographics, branding, and time spent are just a few examples of the many available metrics. Marketers embrace the very real potential of all this information - but often feel overwhelmed by mountains of data, as well as stymied by the technology that delivers the solutions.

ClickZ Specifics: E-mail Marketing

Marriott San Francisco, May 14, 2007

Hilton New York, October 2, 2007

E–Mail. The web's dominant application remains an integral component of any interactive marketer's toolbox. Just because it's been around almost as long as the web has doesn't mean e-mail marketing isn't morphing. E-mail's potential, tools, techniques, and best practices are rapidly evolving.

ClickZ Specifics: Advertising in Social Media

Hilton New York, May 21, 2007

Marriott San Francisco, September 24, 2007

Social networks, user-generated content, blogs, feeds, tagging, social bookmarking, immersive game environments, and virtual worlds. It's Web 2.0, your customers are in control, and the old-fashioned media buy has all but gone bye-bye.

ClickZ Specifics: Online Video Advertising

Hilton New York, July 19, 2007

More than a quarter of consumers said they regularly watch video online, while the top video aggregators disseminate millions of streams every day. Video formats are more effective for marketers, and more lucrative for publishers. Advertisers, marketers, publishers, and content providers who are using or considering this very fast-moving medium can quickly get up to speed on the formats, considerations, strategy, results, and creativity in an immersive morning forum.

“For 10 years, ClickZ.com has been the first place interactive marketers go to learn what’s new in this arena,” said Rebecca Lieb, editor-in-chief of The ClickZ Network, a division of Incisive Media. “We’re now extending our online offering with this ambitious schedule of events to ensure interactive marketers and advertisers can immerse themselves in critical topics to help keep them ahead in this ever-changing market.”

For more details on ClickZ events, visit www.ClickZEvents.com.

About The ClickZ Network

The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online.

Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.