Before I tell you why you should say goodbye to search engines, there's no doubt that a high ranking on the first page of a search engine like Google beats nearly every other form of traffic generation. This is because potential customers are actively searching on keywords that are relevant to the site.
The problem is in attaining and maintaining this high ranking. This is because the whole area of search engine optimization (SEO) is inaccurate and ever-changing.
A number of tools have been developed to help in SEO and one theory after another about what is required to achieve a high search engine rank. The whole process of search engine optimization is ever changing and unpredictable. Today you could rank no 1 tomorrow you rank no 43... just because changed its ranking algorithm.
Dear marketer take a moment of your time and ask your self these 5 questions:
- Do you intend to spend months or even years collecting thousands of backward links then find that they are probably worthless because the anchor text does not contain suitable keywords, or the site does not have sufficient page rank or whatever the latest algorithm is?
- Do you want to buy expensive cloaking tools and run the risk of penalization?
- Do you want to compete with others who are using such cloaking tools?
- Do you want to discover that a major Google change has caused your site to slip of the rankings?
- Do you want to be bothered about whether a domain has static or dynamic IP address or has to use different host to make a network of mini-sites?
Some internet marketing experts will tell you that you don't need fancy tricks-just create flagship relevant content.
My answer?
Don't waste your time.
Do you want to build your online business on such shaky foundations? Relying on SEO for search engine ranking can actually ruin your online business.You could be in debt again if this happens.
The best way is to apply fundamental pillars of internet marketing which will always produce results and remain rock solid.
