Know what drives me crazy? When marketers just go about things like chickens with their heads cut off. You can't imagine how many people I chat with who tell me that they have no plan when asked what it is. They just throw things at the wall in the hopes that something will stick. Sure, you can get lucky, but you'll have a much better chance of something sticking if you at least put a little thought into the process. In this article, I'm going to give you an example of a marketing strategy. You can use it or come up with one of your own. Just do something. Relying on luck is not a wise choice.

Okay, we're going to make this simple. We've created a brand new ebook and we want to market it. What's our strategy going to be? Well, what I find works best for me is also creating a free report. It doesn't have to be long. About 20 pages will do fine. The report will focus more on the problems associated with the niche you're marketing to while the ebook offers the solutions. Inside the free report will be a link to get the new ebook.

We're also going to need a squeeze page. This is so that we can tell prospects about our free report and have them opt into a list that we're going to build in order to get it. We want to do this so that just in case they don't buy the ebook right away, we can follow up with them with our list mailings. For that, we're going to need to create a series of emails to further educate the prospect about this problem, whatever it may be. During the course of the mailings, we will also send them sales pitches for the ebook.

This is a very simple but effective strategy. Once a person buys from us, they are then moved to a buyer list so that we can then follow up with them and down the road sell them another one of our related products when we create one. Our previous buyers, if they're satisfied with their purchase, will very likely become buyers of our future products. This is how we develop a long term business.

If you get just the above down to a science, the rest of it becomes very easy.

To YOUR Success,

Steven Wagenheim